best trends podcast of apple guide step by step in 2024
Updated: 15 Sep 24
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As of recent years, reflect the evolving landscape of podcasting, with several key developments emerging. Here are the top trends shaping the Apple best trends podcast of apple guide step by step in 2024 platform:
1. Rise of Paid Podcast Subscription
Apple Podcasts Subscriptions: In 2021, Apple introduced a paid subscription model, allowing creators to offer premium content. This includes:
Ad-free episodes
Exclusive content
Early access to new episodes
Trend: Many top-tier podcasters and media companies are leveraging this model to generate revenue directly from their listeners. This shift is creating a growing marketplace for premium, subscription-based podcasts.
2. Growth in Niche and Specialized Content
Hyper-focused Podcasts: There is an increasing demand for podcasts that target niche interests—whether it’s podcasts on very specific industries, hobbies, or cultural topics.
Trend: Niche shows are growing faster than general interest podcasts. Apple’s algorithm now favors hyper-focused podcasts by delivering better content recommendations based on user behavior and preference
3. Podcast Networks and Channels
Apple Podcasts Channels: Introduced as part of the subscription service, podcast creators can now bundle multiple shows into channels. This feature allows creators and brands to curate content for specific audiences and offer bundled premium content.
Trend: Networks like Wondery, NPR, and Luminary have started to create podcast channels, providing listeners with curated experiences or exclusive content libraries, further expanding revenue streams.
4. Audio Storytelling and Fiction Podcasts
Fiction Podcasts: The storytelling genre, especially audio dramas and fictional storytelling podcasts, has seen a major boom on Apple Podcasts. Listeners are seeking cinematic experiences through audio.
Trend: Podcasts like “Homecoming”, “The Left Right Game”, and “Welcome to Night Vale” have set the stage for immersive storytelling experiences, creating a new subgenre of entertainment within the podcasting space.what is a podcast best guide & tips 2024
5. Focus on Mental Health and Self-Improvement
Mental Health Podcasts: With a growing awareness of mental health, there has been a rise in podcasts dedicated to self-help, meditation, mindfulness, and mental well-being.
Trend: Shows like “The Daily Stoic”, “On Purpose with Jay Shetty”, and “Ten Percent Happier” are increasingly popular, catering to listeners looking for personal development, mental health support, and mindfulness tips.
6. Diversification of Podcast Formats
Short-form Podcasts: While traditional podcast episodes often range from 30 to 60 minutes, there is a growing trend toward shorter, more digestible episodes (5-15 minutes).
Trend: These podcasts are designed to fit into the busy schedules of listeners, often offering quick insights or entertainment, like “The Daily” from The New York Times or “Up First” from NPR.
Mini-series and Limited-run Podcasts: More creators are experimenting with serialized content—limited-run podcasts that tell a complete story over a few episodes. True crime shows, documentary-style investigations, and investigative journalism podcasts often follow this format.
7. Explosion of True Crime and Investigative Journalism
True Crime: The true crime genre remains one of the most popular categories on Apple Podcasts, with shows like “Serial”, “Crime Junkie”, and “My Favourite Murder” dominating the charts.
Trend: True crime’s appeal lies in its ability to weave gripping, real-life narratives, and many new podcasts focus on unsolved cases, historical mysteries, and investigative journalism.
best trends podcast of apple guide step by step in 2024
8. Interactive and Community-driven
Listener Engagement: Podcasts are becoming more interactive, with creators encouraging audience participation through social media, live events, and Q&A segments.
Trend: Shows like “The Joe Rogan Experience” and “Armchair Expert” feature fan-submitted questions or live audience interactions, creating a more dynamic listener experience.
9. Podcasts as Marketing Tools for Brands
Branded Podcasts: Companies and organisation are increasingly producing branded podcasts to engage with their audience in a more intimate way. Brands use podcasts for thought leadership, storytelling, or promoting their products.
Trend: Examples include “The Sauce” by McDonald’s or “The Message” by GE, as brands recognize the power of podcasting to connect with consumers beyond traditional advertising
10. Globalization and Multilingual Podcasts
Growth in Non-English Podcasts: As the podcasting industry grows globally, there’s a significant increase in non-English shows catering to diverse audiences.
Trend: Apple Podcasts has seen a rise in popularity in regions such as Latin America, Europe, and Asia, where multilingual content is being produced. Creators are catering to specific markets with language-specific podcasts or cross-cultural topics.
11. Podcasting as a Business Model
Professionalisation of Podcasts: Podcasting is no longer just a hobby; it has become a viable career for many creators. With platforms like Patreon and Apple Podcasts Subscriptions, pod casters can monetise their content.
Trend: Podcasts are now seen as media businesses, with many creators forming production companies, selling advertising, and diversifying their revenue through live events, merchandise, and paid subscriptions.
12. Enhanced Discoverability and Personalization
Apple’s AI Recommendations: Apple Podcasts uses advanced algorithms to personalize recommendations based on user behavior, listening history, and preferences.
Trend: Improved discover ability through personalised recommendations is helping users find more niche and independent podcasts, giving smaller creators a better chance to reach new audiences.
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13. Cross-Promotion of Video Content
Video and Podcast Convergence: Many popular pod casters are starting to include video versions of their episodes on platforms like YouTube or through Apple’s upcoming plans for video podcasts.
Trend: Creators like Joe Rogan and Logan Paul have already started publishing video content alongside audio to capture the video-first audience, and this trend is likely to continue growing.
14. Corporate and News-Driven Podcasts
News Podcasts: Major media companies like The New York Times, BBC, NPR, and CNN are increasingly using podcasts as a news outlet to engage listeners.
Trend: Daily news podcasts, such as “The Daily” and “Up First”, continue to perform well as they offer on-the-go news consumption in short, concise episodes.
15. Localised Content
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As of recent years, Apple Podcast trends reflect the evolving landscape of podcasting, with several key developments emerging. Here are the top trends shaping the Apple Podcasts platform:
1. Rise of Paid Podcast Subscriptions
Apple Podcasts Subscriptions: In 2021, Apple introduced a paid subscription model, allowing creators to offer premium content. This includes:
Ad-free episodes
Exclusive content
Early access to new episodes
Trend: Many top-tier podcasters and media companies are leveraging this model to generate revenue directly from their listeners. This shift is creating a growing marketplace for premium, subscription-based podcasts.
2. Growth in Niche and Specialized Content
Hyper-focused Podcasts: There is an increasing demand for podcasts that target niche interests—whether it’s podcasts on very specific industries, hobbies, or cultural topics.
Trend: Niche shows are growing faster than general interest podcasts. Apple’s algorithm now favors hyper-focused podcasts by delivering better content recommendations based on user behavior and preferences.
3. Podcast Networks and Channell
Apple Podcasts Channels: Introduced as part of the subscription service, podcast creators can now bundle multiple shows into channels. This feature allows creators and brands to curate content for specific audiences and offer bundled premium content.
Trend: Networks like Wondery, NPR, and Luminary have started to create podcast channels, providing listeners with curated experiences or exclusive content libraries, further expanding revenue streams.
4. Audio Storytelling and Fiction Podcasts
Fiction Podcasts: The storytelling genre, especially audio dramas and fictional storytelling podcasts, has seen a major boom on Apple Podcasts. Listeners are seeking cinematic experiences through audio.
Trend: Podcasts like “Homecoming”, “The Left Right Game”, and “Welcome to Night Vale” have set the stage for immersive storytelling experiences, creating a new subgenre of entertainment within the podcasting space.
5. Focus on Mental Health and Self-Improvement
Mental Health Podcasts: With a growing awareness of mental health, there has been a rise in podcasts dedicated to self-help, meditation, mindfulness, and mental well-being.
Trend: Shows like “The Daily Stoic”, “On Purpose with Jay Shetty”, and “Ten Percent Happier” are increasingly popular, catering to listeners looking for personal development, mental health support, and mindfulness tips.
6. Diversification of Podcast Formats
Short-form Podcasts: While traditional podcast episodes often range from 30 to 60 minutes, there is a growing trend toward shorter, more digestible episodes (5-15 minutes).
Trend: These podcasts are designed to fit into the busy schedules of listeners, often offering quick insights or entertainment, like “The Daily” from The New York Times or “Up First” from NPR.
Mini-series and Limited-run Podcasts: More creators are experimenting with serialized content—limited-run podcasts that tell a complete story over a few episodes. True crime shows, documentary-style investigations, and investigative journalism podcasts often follow this format.
7. Explosion of True Crime and Investigative Journalism
True Crime: The true crime genre remains one of the most popular categories on Apple Podcasts, with shows like “Serial”, “Crime Junkie”, and “My Favorited Murder” dominating the charts.
Trend: True crime’s appeal lies in its ability to weave gripping, real-life narratives, and many new podcasts focus on unsolved cases, historical mysteries, and investigative journalism.
Interactive and Community-driven Podcasts
Listener Engagement: Podcasts are becoming more interactive, with creators encouraging audience participation through social media, live events, and Q&A segments.
Trend: Shows like “The Joe Rogan Experience” and “Armchair Expert” feature fan-submitted questions or live audience interactions, creating a more dynamic listener experience.
Podcasts as Marketing Tools for Brands
Branded Podcasts: Companies and organisations are increasingly producing branded podcasts to engage with their audience in a more intimate way. Brands use podcasts for thought leadership, storytelling, or promoting their products.
Trend: Examples include “The Sauce” by McDonald’s or “The Message” by GE, as brands recognise the power of podcasting to connect with consumers beyond traditional advertising.
Growth in Non-English Podcasts: As the podcasting industry grows globally, there’s a significant increase in non-English shows catering to diverse audiences.
Trend: Apple Podcasts has seen a rise in popularity in regions such as Latin America, Europe, and Asia, where multilingual content is being produced. Creators are catering to specific markets with language-specific podcasts or cross-cultural topics.https://podcasters.apple.com/support/897-submit-a-show
Podcasting as a Business Model
Professionalisation of Podcasts: Podcasting is no longer just a hobby; it has become a viable career for many creators. With platforms like Patreon and Apple Podcasts Subscriptions, pod casters can monetise their content.
Trend: Podcasts are now seen as media businesses, with many creators forming production companies, selling advertising, and diversifying their revenue through live events, merchandise, and paid subscriptions.
12. Enhanced Discoverability and Personalization
Apple’s AI Recommendations: Apple Podcasts uses advanced algorithms to personalise recommendations based on user behavior, listening history, and preferences.
Trend: Improved discover ability through personalised recommendations is helping users find more niche and independent podcasts, giving smaller creators a better chance to reach new audiences.
Key Takeaways:
Monetization via subscriptions is gaining ground as podcasters look for direct audience revenue.
Niche content and short-form podcasts are growing in popularity.
Fictional storytelling and true crime continue to be standout genres.
Global growth and multilingual content are expanding the platform’s reach.
Personalized recommendations and improved discoverability are enhancing the user experience on Apple Podcasts.
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